Register Today for Materials Matter.

Discover the tangible meaning of print in the digital era with AlphaGraphics Seattle’s Lunch and Learn event speaker Joel Theisen. Joel is the Pacific Northwest District Sales Manager for digitally progressive Mohawk Paper.

The event will cover topics including the importance of sensory branding, why paper matters with marketing materials, and the trending new generation of makers and their return to craftsmanship in print.

Event is free. Lunch and beverages provided. Free parking.

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Event Details

Sensory Branding

Haptic Research shows that memory is enhanced when information is presented in printed form. In an increasingly digital world, print imparts an inherent sense of importance by connecting with customers on a tactile level.

Materials Matter

Joel Thiesen of Mohawk will discuss how print has a viable and effective role in generating return on investment in the marketing media mix. And, when marketers choose print to carry their message, they are increasingly making it memorable by choosing high quality materials.

Community of Makers

The resurgence of craftsmanship is resonating with a “new generation of makers” interested in time-tested methods. Come be inspired by those using print as a differentiator to reach their customers in this electronic age.

Event at a Glance

WHEN:
Tuesday, December 10th, 2013

WHERE:
Elliot Bay Marina
2601 W Marina Pl
Seattle, WA 98199

DRESS: Casual

TIMELINE:
11:30am to 1:30pm

Lunch and Beverages Provided